“Emotional Engagement Is The Key to Viral Content Marketing”
"Creativity is intelligence
It's been said that creativity is simply the bringing together two completely different ideas to form a uniquely new one, or as Steve Jobs said "connecting things and experiences to sythisize new things".
The Cato team has a deep well of experience and ideas that can take any creative challenge and transform it into amazing "new things".
If you’ve ever slogged your way through reading or watching a piece of marketing only because you had to, then you’ve experienced bad content marketing. Content is good if people genuinely want to read or watch it. Content is great if they’re willing to pay for it. At Cato Solutions, we take the view that if a product or marketing message does not add value for it's target audience, it's not worth doing.